Robert Schlesinger Trump's 'Axios on HBO' interview proves how much he relies on marketing to counter reality

By Robert Schlesinger, writer, "White House Ghosts: Presidents and Their Speechwriters" 

In Donald Trump's book "The Art of the Deal," he offered perusers a recommendation he may now well to take: "You can't con individuals, at any rate not for long," he (or his professional writer) clarified. "You can make energy, you can do brilliant advancement and get a wide range of press, and you can toss in a little exaggeration. Be that as it may, on the off chance that you don't convey the products, individuals will in the end get on." 

Through the greater part of his life, Trump's unrivaled ability for marking served him well as he constructed a picture for skill and accomplishment in land, which was, to understated the obvious, unbalanced to the real world. He promoted himself as a land virtuoso, however he was an advertiser and brand designer who utilized what building he did toward the beginning of his vocation to develop his image as a developer. This curve finished in all actuality TV, where he just assumed the job of fruitful land financier and business pioneer that he had constructed.Unfortunately for Trump — and, more significant, for Americans — 2020 has brought into sharp help the lamentable powerlessness of advertising to fix each issue, also how restricting and in any event, crippling it is for a president to see the world solely through his own rose-hued (and gold-plated) glasses. 

The president's propensity for emphasizing (or creating) the positive was the main theme Axios' Jonathan Swan got some information about in his immediately scandalous meeting on HBO: "This is the mantra that on the off chance that you think something, in the event that you envision it, at that point it will occur," Swan said. Trump recognized the perception with trademark vanity: "I've been given a ton of kudos for positive reasoning, yet I likewise consider drawback, in light of the fact that solitary a moron doesn't." 

While it may be odd to think about the "American slaughter" president as a modern, unhinged helper of "The Power of Positive Thinking" writer Norman Vincent Peale — an impact most as of late noted by Mary Trump in her new book — it does offers setting to maybe his most popular qualities: his lying and his fabulism.While it may be abnormal to think about the "American massacre" president as a contemporary, unhinged assistant of "The Power of Positive Thinking" writer Norman Vincent Peale — an impact most as of late noted by Mary Trump in her new book — it does offers setting to maybe his most popular attributes: his lying and his sensationalism. 

From the beginning of the COVID-19 pandemic, Trump has treated the infection — which has, until this point in time, been found in more than 4.7 million individuals in the U.S. what's more, has slaughtered more than 156,000 of us — as an individual advertising issue as opposed to as an emergency requiring cautious and insightful initiative. Intending to win re-appointment on the rear of what he (dishonestly) announces the best economy ever, he whistled past the memorial park, over and again making light of the danger

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